Bitcoin.com Accelerates Cryptocurrency Adoption With Racer Endorsement

Luke Vanna and the Bitcoin.com car are competing for top honors in the Australian Toyota 86 Racing Series. Sports partnerships like this can introduce cryptocurrency to new audiences as well as attract more businesses to join the ranks of the many merchants already accepting bitcoin cash across the country.

Bitcoin.com in Australian Toyota 86 Racing Series

This weekend, Luke Vanna will be competing in a car exclusively branded with Bitcoin.com’s logo and colors in the final round of the Australian Toyota 86 Racing Series at Newcastle. The Australian racer currently sits fifth in the championship rankings, and could potentially move into the top three this weekend with 300 points up for grabs. He continually places high in Australian racing ranks, and maintains a steady social media following. These factors present him as a great ambassador for Bitcoin.com’s effort to advertise to new markets.

Over the course of 2019, Luke has been helping build the Bitcoin.com brand across Australia at various race events on the Gold Coast and in Melbourne. He has participated in on the ground promotions where he meets people at public events, and promotes Bitcoin.com through his 16,000+ Instagram fanbase. Additionally, the racer has recently secured the services of the Norwell motorplex to offer attendees the chance to win a prize of a day’s training session at the world class motorway, with Luke being the trainer for the session.

“What a privilege it is to be partnered with a global brand like Bitcoin.com. I am looking forward to helping reach the brand across the millions of motorsport race fans here in Australia and throughout Asia,” said Luke Vanna.

The Australian racer has organized events where he interacts with racing fans and introduces them to the world of crypto. At these events, Luke helps fans install the Bitcoin.com Wallet app, and shows them how to add bitcoin cash and begin using it. He has also worked with Bitcoin.com marketing officials to promote BCH to the vendors at the track, encouraging them to accept the cryptocurrency as payment. He’s helped introduce the company to hundreds of thousands of television viewers who watched him during the races with his Bitcoin.com branded car.